What will you learn during the program?
The Marketing program focuses on understanding the customer. You will dive into market research, branding, communication, and digital marketing strategies. You will learn how to create a marketing plan, what resources to use, and how to measure results. You will develop a broad perspective on the world of commerce, both in theory and practice.
Practical and theme's
The program is highly practice-oriented. You will work on projects for real clients, attend workshops from marketing professionals, and do an internship with an organization that fits your interests. Current topics such as sustainability, data analysis, and online customer journeys will also be covered. This way, you will be prepared for a dynamic career in a field that is always changing.
Duration and Costs
The full-time Marketing program lasts four years and starts in September. The tuition fee is €2,530 per year (statutory rate 2025-2026). Additionally, you will have costs for books, excursions, and possibly a laptop. Different study hours and rates apply for the part-time or dual variant.
Come experience the atmosphere during the Open Day
Do you want to see for yourself if this program is right for you? Then visit our Open Day! Talk to students and teachers, attend a trial lesson, and discover the atmosphere on campus. This way, you will quickly know if marketing is truly your future.